Amazon Brand Store Examples: 6 Layouts That Work and When to Use Them
The Brand Store layouts that work best give shoppers a clear route: a catalogue map for multi-category brands, a hero product page, a collection or theme page, a brand story page, “shop by problem” tiles and a range comparison. Design the hero at 3,000 × 600 px or more with text in the centre safe zone, use a 400 × 400 px logo, and refresh the Store at least every 90 days.
6 Brand Store layout patterns
1. The catalogue map (Amazon’s marquee template)
Best for: brands with several product categories.
The homepage acts as a menu: a hero, then one tile per category, each linking to a subpage. Amazon’s marquee template is built for this. The design job is making each category tile readable at phone size, with one short label and a clear product photo.
2. The hero product page (product highlight template)
Best for: one flagship product, or a launch.
Amazon suggests a subpage that explains the hero product’s benefits and shows how to use it. Lead with the product, follow with 3–4 benefit tiles and a short video, then add the accessories or refills.
3. The collection or theme page (product collection template)
Best for: seasonal ranges, gift guides and bundles.
Group related products around one shopping theme, such as “Camping kit” or “Gift sets”. Shoppable images help here because shoppers see the products in use and can tap straight to them.
4. The brand story page
Best for: founder-led and mission-led brands.
A text tile on who you are and why you exist, a founder or workshop photo, and proof such as materials or certifications you can document. Keep it short, and link back to the products.
5. Shop by problem or use
Best for: products shoppers search for by need, like “for dry skin” or “for small spaces”.
Name the problems as tiles and send each one to the products that solve it. Shoppers find the right product without needing to know your range names.
6. Compare the range
Best for: ranges where shoppers ask “which one do I need?”.
A clear grid of sizes, features or levels with a product tile under each. Keep it to your own products, and keep the facts identical to your listings.
Want to see one built? Our Lumina Brand Store study is a concept project for a fictional lighting brand, showing the page plan, tiles and mobile layouts. It is not a client result.
Specs to design around
| Asset | Amazon spec | Design note |
|---|---|---|
| Hero image | At least 3,000 × 600 px, up to 5 MB | Up to 30% may be cropped (15% each side), so keep text and product in the centre safe zone |
| Brand logo | At least 400 × 400 px, up to 5 MB | Tick “Display logo in header region” so it shows |
| Image tiles | Up to 5 MB; 3,000 px wide recommended | Link titles cover roughly 19% of rectangle tiles and 12% of square tiles |
| Text in images | Not encouraged | Use “Image with text” tiles so text stays readable and editable |
| Shoppable image | Up to 6 products tagged | Good for room sets and “shop the look” |
| Gallery | Up to 8 images | For range overviews or how-to sequences |
| Background video | 2–20 seconds, MP4 (H.264) | Silent loop; the story must work without sound |
| Page size | Up to 20 sections per page, at least 1 content tile | Fewer, clearer sections usually scan better on phones |
How many pages, and how often to update
Amazon’s setup steps mention “adding up to three subpages”, while its own checklist asks whether you have “at least three subpages”. Read this as: start with a homepage and about three subpages, then add more as your range grows.
Amazon also recommends refreshing your Store when you launch products, run a promotion or approach a major shopping event. Amazon reports that Stores updated in the past 90 days had 11% more repeat visitors and 13% higher attributed sales per visitor. That is Amazon’s figure, and a reason to plan a refresh at least every quarter.
Common Brand Store mistakes
- Text baked into images that is unreadable on a phone. Use “Image with text” tiles instead.
- Hero text placed where Amazon crops it. Keep it in the centre.
- A homepage that is just a grid of every product. Shoppers need a route, not a warehouse.
- Expecting Add to Cart everywhere. Amazon hides it on tiles for products with variations, clip coupons, out-of-stock items and Apparel.
- A Store that never changes after launch.
Sources
All sources were checked on October 23, 2026. Amazon updates its help pages often, so check the live page before you upload.
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