A+ Content vs Premium A+ (2026): What’s Different, Who Qualifies, Which to Use
Premium A+ gives you larger images (1464 × 600 px vs 970 × 300 px), 7 modules instead of 5, 19 module types instead of 14, plus video, interactive hotspots and a navigation carousel. Amazon’s current guide says both are free and there are no extra eligibility criteria for Premium A+. Choose Premium if your product needs explaining or you have video. Brand Story is a separate carousel that works with either.
The difference at a glance
| Feature | Basic A+ | Premium A+ |
|---|---|---|
| Text and images | Yes | Yes |
| Image size (largest module) | 970 × 300 px | 1464 × 600 px |
| Comparison chart | Yes | Yes (enhanced) |
| Modules allowed on the detail page | 5 | 7 |
| Module types to choose from | 14 | 19 |
| Video and interactive hotspots | No | Yes |
| Navigation carousel | No | Yes |
| Cost from Amazon | No additional cost | No additional cost |
Basic A+ sits in the product description section and gives you headers, images, text layouts and comparison charts. Premium A+ adds interactive hotspots, multiple videos, enhanced comparison charts, larger images, carousels and Q&A modules.
Who can use A+ Content
Amazon says A+ Content lets “brand owners and authorized resellers” enhance their detail pages. Its prerequisites table lists: an account role of brand representative or reseller, ASINs registered to your brand, a brand name that exactly matches Brand Registry (case-sensitive), and product images that meet the technical specs. A+ Content is not yet supported for Seller Central products in Books, Music, Video and DVD.
Premium A+ eligibility in 2026: what changed
For a long time Premium A+ had extra entry rules, and many older articles still list them. Amazon’s current A+ Content guide says: “A+ Content is available at no additional cost for basic and Premium features. There is no additional eligibility criteria for sellers to access Premium A+.”
That is what the guide says as of October 23, 2026. What’s still worth checking is your own account: which modules A+ Content Manager shows can differ by marketplace and account, and Amazon changes these pages without notice. Open A+ Content Manager before you plan a Premium layout. No designer or agency can unlock Premium for you.
Where Brand Story fits
Brand Story is separate from both. It appears in the “From the brand” section as one module with up to 19 cards in a carousel, with full-screen backgrounds, image and text cards, and links to products and your Brand Store. You can use it alongside Basic or Premium A+.
Because it is shared across your catalogue, Brand Story is a good place for who you are and why you exist. Keep the product-specific selling in the A+ modules.
Rules that apply to both
- Images: JPG, BMP or PNG, RGB only (no CMYK), under 2 MB each, at least 72 dpi.
- No animated GIFs, HTML, watermarks, QR codes, hyperlinks or external redirects.
- No pricing, promotional or time-sensitive language, competitor comparisons, warranty or guarantee claims, shipping details or contact information.
- Comparison charts are for products from your own brand.
- Don’t duplicate your gallery images; A+ should add new information.
- Write alt text for every image, and keep paragraphs to three sentences or fewer.
Review can take up to seven business days, and approved content is published within 24 hours. You can have up to 20 submissions pending at once.
How to plan modules so A+ doesn’t repeat your gallery
Amazon’s own guideline is to “include unique content that doesn’t duplicate the image gallery”. This is how we plan it at PhotoPixc:
- Write one message hierarchy. The one thing the product does best, the three reasons to believe it, and the questions that stop people buying.
- Split it between gallery and A+. The gallery answers the quick questions (what, how big, what’s included). A+ goes deeper: how it works, materials, use cases and the comparison with your own range.
- One job per module. Each module answers one question, with a heading a skimmer can read.
- Check on a phone. Text inside images must be readable at phone size.
See our PureHome A+ study, a concept project for a fictional brand, not a client result.
Which should you choose?
Amazon says Basic A+ Content “can increase sales by up to 8%” and well-implemented Premium A+ “by up to 20%”. Those are Amazon’s own figures, and your results depend on your product and how well the content answers buyer questions.
- Choose Basic A+ if you need to fill an empty description quickly, have a simple product, or want to test your messaging first.
- Choose Premium A+ if your product needs explaining (features, sizes, use cases), you have video, or you sell a range and want a carousel or enhanced comparison chart.
- Add Brand Story in either case if you sell more than one product, because it links your catalogue together.
Since Amazon charges nothing for either, the real cost is design time. Premium uses larger images and more modules, so it takes longer to produce. At PhotoPixc, A+ Standard starts from $179, Premium A+ from $249 and Brand Story from $99, with 2 revision rounds; see A+ Content design and pricing.
Sources
All sources were checked on October 23, 2026. Amazon updates its help pages often, so check the live page before you upload.
Related: A+ Content design · Amazon image requirements · Brand Store examples