/*
Theme Name: PhotoPixc Light
Theme URI: https://photopixc.com/
Author: PhotoPixc
Author URI: https://photopixc.com/
Description: PhotoPixc Light v2.0 — ecommerce creative and growth agency site, built from the Figma-reference static rebuild. Shared header/footer, study cards, listing mocks, sol-visuals, call cards, and a non-sending contact-form placeholder. All case studies are labelled Concept Project.
Version: 2.0
Requires at least: 6.0
Tested up to: 7.1
Requires PHP: 7.4
License: GNU General Public License v2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Text Domain: photopixc
Tags: custom-menu, featured-images, translation-ready
*/

/* ============================================================
   PhotoPixc — Home page design system
   Built from the approved reference layout (light blue-grey
   canvas, teal + gold gradient CTAs, pill eyebrows, white
   cards, dark footer). All copy is PhotoPixc's own; no
   reference-agency / client claims, ratings, or photos are reused.
   Shared by every page: header.html + footer.html + style.css
   ============================================================ */

:root{
  --bg:#eef3f9;
  --bg-soft:#f5f8fc;
  --card:#ffffff;
  --ink:#1d2b3a;
  --muted:#5b6b7c;
  --line:#dce5ef;
  --teal:#2e6e80;
  --teal-dark:#1f5566;
  --teal-deep:#17495c;
  --teal-soft:#e3eff3;
  --gold:#f2b93b;
  --gold-deep:#e9a91f;
  --gold-soft:#fdf3d7;
  --blue:#2e9bd6;
  --blue-deep:#2b7fd4;
  --footer:#141414;
  --radius:20px;
  --radius-sm:12px;
  --shadow:0 14px 40px rgba(29,43,58,.08);
  --shadow-sm:0 6px 20px rgba(29,43,58,.07);
  --max:1160px;
  --font:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--gold);outline-offset:3px;border-radius:6px}
h1,h2,h3,h4{line-height:1.15;letter-spacing:-.02em;margin:0}
p{margin:0}
ul{margin:0;padding:0;list-style:none}
.skip{position:absolute;left:-9999px;top:0;background:#fff;padding:10px 16px;z-index:100;border-radius:0 0 8px 0}
.skip:focus{left:0}

/* ---------- Layout helpers ---------- */
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
.section{padding:72px 0 8px}
.section:last-of-type{padding-bottom:72px}
.eyebrow{display:inline-block;background:#fff;color:var(--ink);font-size:11px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;padding:7px 14px;border-radius:999px;box-shadow:var(--shadow-sm);border:1px solid var(--line)}
.section-head{text-align:center;max-width:760px;margin:0 auto 40px}
.section-head .eyebrow{margin-bottom:16px}
.section-head h2{font-size:clamp(28px,3.6vw,40px);font-weight:800}
.section-head h2 em{font-style:normal}
.section-head p{color:var(--muted);margin-top:12px;font-size:16px}
.lead{color:var(--muted);font-size:18px}

/* ---------- Buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;text-decoration:none;font-weight:700;font-size:14px;letter-spacing:.01em;border:0;cursor:pointer;border-radius:999px;padding:14px 28px;transition:transform .15s ease,box-shadow .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn-gradient{background:linear-gradient(90deg,#2e7e92 0%,#e9b93f 100%);color:#fff;box-shadow:0 12px 28px rgba(46,126,146,.28)}
.btn-gradient .arrow{display:inline-grid;place-items:center;width:22px;height:22px;border-radius:50%;background:rgba(255,255,255,.28);font-size:12px}
.btn-white{background:#fff;color:var(--teal-dark);box-shadow:var(--shadow-sm)}
.btn-white .arrow{display:inline-grid;place-items:center;width:22px;height:22px;border-radius:50%;background:var(--teal-soft);font-size:12px}
.btn-teal{background:var(--teal);color:#fff}
.btn-outline{background:#fff;color:var(--teal-dark);border:1.5px solid var(--teal)}
.btn-sm{padding:10px 20px;font-size:13px}

/* ---------- Shared header (header.html) ---------- */
.site-header{position:sticky;top:14px;z-index:60;padding:0 16px}
.header-bar{position:relative;max-width:1160px;margin:0 auto;background:#fff;border-radius:14px;box-shadow:0 10px 30px rgba(29,43,58,.10);display:flex;align-items:center;gap:24px;padding:10px 14px 10px 18px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;flex-shrink:0}
.logo img{width:36px;height:36px;border-radius:9px;object-fit:cover}
.logo-word{font-size:22px;font-weight:800;letter-spacing:-.03em}
.logo-word span{color:var(--teal)}
.main-nav{display:flex;align-items:center;gap:6px;margin-left:auto}
.main-nav a,.main-nav summary{font-size:13px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;text-decoration:none;padding:12px 12px;border-radius:8px;cursor:pointer}
.main-nav a:hover,.main-nav summary:hover{background:var(--bg-soft)}
.nav-services{position:relative}
.nav-services summary{list-style:none;display:flex;align-items:center;gap:4px}
.nav-services summary::-webkit-details-marker{display:none}
.mega{position:absolute;top:calc(100% + 10px);left:50%;transform:translateX(-50%);width:min(820px,92vw);background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow);padding:24px;display:grid;grid-template-columns:repeat(3,1fr);gap:20px;z-index:70}
/* Desktop: mega centers on the whole header bar, so it can never
   clip the viewport edge on narrow laptop widths. */
@media(min-width:961px){.nav-services{position:static}}
.mega h3{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--teal);margin-bottom:10px}
.mega a{display:block;text-transform:none;font-size:14px;font-weight:600;letter-spacing:0;padding:9px 10px;color:var(--ink)}
.mega a:hover{background:var(--bg-soft)}
.header-cta{flex-shrink:0}
.menu-btn{display:none;background:#fff;border:1px solid var(--line);border-radius:10px;padding:10px 14px;font-weight:700;cursor:pointer}

/* ---------- Hero ---------- */
.hero{text-align:center;padding:56px 0 8px}
.hero .eyebrow{margin-bottom:20px}
.hero h1{font-size:clamp(34px,4.8vw,56px);font-weight:800;max-width:860px;margin:0 auto}
.hero h1 em{font-style:normal}
.hero .lead{max-width:680px;margin:18px auto 0}
.trust-line{margin-top:18px;font-weight:700;font-size:14px}
.trust-line .stars{color:var(--gold-deep);letter-spacing:2px}
.hero-cta{margin-top:26px}
.hero-check{display:flex;flex-wrap:wrap;justify-content:center;gap:8px 28px;margin:30px auto 0;padding:16px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);max-width:860px;font-size:14px;font-weight:600}
.hero-check li::before{content:"✓";color:#d63384;font-weight:800;margin-right:7px}

/* ---------- Steps ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.step-card{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:64px 28px 30px;text-align:center;box-shadow:var(--shadow-sm);margin-top:34px}
.step-num{position:absolute;top:-32px;left:50%;transform:translateX(-50%);width:66px;height:66px;border-radius:50%;background:#fff;box-shadow:var(--shadow);display:grid;place-items:center;font-size:28px;font-weight:800}
.step-icon{font-size:26px;margin:8px 0 14px}
.step-card h3{font-size:19px;font-weight:800;margin-bottom:10px}
.step-card p{color:var(--muted);font-size:15px}

/* ---------- Stuck / A-B ---------- */
.stuck-card{background:#fff;border-radius:24px;box-shadow:var(--shadow);padding:40px;display:grid;grid-template-columns:1fr 1.05fr;gap:36px;align-items:start}
.stuck-card h3{font-size:22px;font-weight:800;margin-bottom:10px}
.stuck-card>p{color:var(--muted);font-size:15px}
.stuck-card h4{font-size:15px;font-weight:800;margin:24px 0 12px}
.stuck-list li{position:relative;padding-left:20px;color:var(--muted);font-size:15px;margin-bottom:10px}
.stuck-list li::before{content:"•";position:absolute;left:4px;color:var(--ink);font-weight:800}
.stuck-list b{color:var(--ink)}
.stuck-next li{padding-left:20px;color:var(--muted);font-size:15px;margin-bottom:8px}
.stuck-next li::before{content:"•";position:absolute;left:4px}
.stuck-next{position:relative}
.stuck-card .closing{color:var(--muted);font-size:15px;margin-top:18px}
.ab-panel{border-radius:18px;padding:20px;background:var(--bg-soft)}
.ab-title{display:inline-block;background:#fff;border:1px solid var(--line);border-radius:999px;font-size:12px;font-weight:800;padding:6px 14px;margin-bottom:12px}
.ab-map{position:relative;border-radius:12px;background:#eef2f0;min-height:150px;overflow:hidden;padding:14px}
.ab-map svg{width:100%;height:auto;display:block}
.ab-tag{position:absolute;font-size:11px;font-weight:700;background:#fff;border:1px solid var(--line);border-radius:999px;padding:4px 10px;box-shadow:var(--shadow-sm)}
.ab-endpoints{display:flex;justify-content:space-between;align-items:center;margin-top:10px;font-weight:800}
.ab-endpoints .pt{width:34px;height:34px;border-radius:10px;display:grid;place-items:center;background:#fff;border:1px solid var(--line)}
.ab-panel.with{background:#eef6f7}
.ab-panel.with .ab-map{background:#e4efe9}

/* ---------- Gradient feature card ---------- */
.gradient-card{background:linear-gradient(100deg,#2f7183 0%,#7d9a7c 48%,#f0be45 100%);border-radius:24px;box-shadow:var(--shadow);color:#fff;padding:44px;display:grid;grid-template-columns:1.25fr .85fr;gap:36px;align-items:center;overflow:hidden}
.gradient-card h3{font-size:clamp(22px,2.6vw,28px);font-weight:800;margin-bottom:12px}
.gradient-card p{font-size:15px;opacity:.95}
.gradient-card ul{margin-top:18px}
.gradient-card li{padding-left:20px;position:relative;font-size:15px;font-weight:600;margin-bottom:8px}
.gradient-card li::before{content:"•";position:absolute;left:4px}
.gradient-card .btn{margin-top:22px}
.mini-stack{display:grid;gap:14px}
.mini-card{background:rgba(255,255,255,.94);color:var(--ink);border-radius:16px;padding:16px 18px;box-shadow:var(--shadow-sm);display:flex;gap:12px;align-items:center}
.mini-card .ic{width:42px;height:42px;border-radius:12px;display:grid;place-items:center;font-size:20px;flex-shrink:0;background:var(--teal-soft)}
.mini-card b{font-size:15px;display:block}
.mini-card span{font-size:13px;color:var(--muted)}
.trust-strip{background:#fff;border-radius:18px;box-shadow:var(--shadow);margin-top:22px;padding:26px 20px;display:grid;grid-template-columns:repeat(3,1fr);gap:16px;text-align:center}
.trust-strip b{font-size:17px;display:block}
.trust-strip span{font-size:13px;color:var(--muted)}
.trust-note{text-align:center;color:var(--muted);font-size:13px;margin-top:12px}

/* ---------- Solutions ---------- */
.solutions{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.solution{border-radius:22px;overflow:hidden;box-shadow:var(--shadow);display:flex;flex-direction:column}
.solution.teal{background:var(--teal);color:#fff}
.solution.gold{background:var(--gold);color:#fff}
.solution-visual{height:210px;display:grid;place-items:center;position:relative;overflow:hidden}
.solution.teal .solution-visual{background:linear-gradient(120deg,#2b6b7d,#3d8a9c)}
.solution.gold .solution-visual{background:linear-gradient(120deg,#f0b93a,#f6cf6a)}
.solution-visual .big{font-size:72px;filter:drop-shadow(0 10px 20px rgba(0,0,0,.18))}
.solution-visual .dots{position:absolute;inset:0;opacity:.25;background-image:radial-gradient(rgba(255,255,255,.9) 1.5px,transparent 1.5px);background-size:22px 22px}
.solution-body{padding:28px 28px 30px;display:flex;flex-direction:column;gap:14px;flex:1}
.solution-body h3{font-size:23px;font-weight:800}
.solution-body p{font-size:15px;opacity:.95}
.solution-body hr{border:0;border-top:1px dashed rgba(255,255,255,.6);width:100%}
.solution-body li{font-size:14px;padding-left:24px;position:relative;margin-bottom:9px}
.solution-body li::before{content:"✓";position:absolute;left:2px;font-weight:800}
.solution-body .btn{align-self:center;margin-top:auto}

/* ---------- Team ---------- */
.team-roles{display:flex;flex-wrap:wrap;justify-content:center;gap:44px;margin:8px 0 18px}
.role{text-align:center}
.role .ic{width:64px;height:64px;margin:0 auto 10px;border-radius:50%;background:var(--teal);color:#fff;display:grid;place-items:center;font-size:26px;box-shadow:var(--shadow-sm)}
.role b{font-size:14px}
.team-note{display:block;text-align:center;margin:0 auto 30px;background:#fff;border:1px solid var(--line);border-radius:999px;padding:9px 18px;font-size:14px;width:fit-content;max-width:100%}
.team-note b{color:var(--ink)}
.team-wide{background:#fff;border-radius:22px;box-shadow:var(--shadow-sm);padding:34px;text-align:center;max-width:860px;margin:0 auto}
.team-wide h3{font-size:21px;font-weight:800;margin-bottom:10px}
.team-wide p{color:var(--muted);font-size:15px;max-width:640px;margin:0 auto}
.team-wide a{font-weight:700;color:var(--teal)}

/* ---------- Listing examples ---------- */
.listing-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.listing-card{background:#fff;border-radius:22px;box-shadow:var(--shadow);overflow:hidden}
.listing-visual{padding:26px}
.listing-visual.l1{background:linear-gradient(135deg,#fff7e6,#ffe9c4)}
.listing-visual.l2{background:linear-gradient(135deg,#eef4fb,#e2ecf7)}
.mock-tag{display:inline-block;font-size:11px;font-weight:800;letter-spacing:.08em;background:rgba(255,255,255,.85);border-radius:999px;padding:5px 11px;margin-bottom:14px}
.mock-head{font-size:26px;font-weight:900;line-height:1.1;letter-spacing:-.02em}
.mock-head span{display:block;font-size:13px;font-weight:800;background:#1d2b3a;color:#fff;padding:6px 10px;border-radius:4px;margin-top:8px;width:fit-content}
.mock-body{display:flex;gap:16px;margin-top:18px;align-items:flex-start}
.mock-product{flex:0 0 110px;height:150px;border-radius:14px;display:grid;place-items:center;font-size:44px;background:#fff;box-shadow:var(--shadow-sm)}
.mock-rows{flex:1;display:grid;gap:8px}
.mock-row{display:flex;gap:9px;align-items:center;background:#fff;border-radius:10px;padding:9px 11px;font-size:13px;font-weight:600;box-shadow:var(--shadow-sm)}
.mock-row .dot{width:26px;height:26px;border-radius:50%;display:grid;place-items:center;background:var(--gold-soft);flex-shrink:0}
.listing-body{padding:22px 26px 26px}
.listing-body h3{font-size:18px;font-weight:800;margin-bottom:8px}
.listing-body p{color:var(--muted);font-size:14px}
.dots{display:flex;justify-content:center;gap:8px;margin-top:22px}
.dots i{width:8px;height:8px;border-radius:50%;background:#c9d5e2;display:block}
.dots i.on{background:var(--ink)}

/* ---------- Not-sure banner ---------- */
.nosure{background:linear-gradient(100deg,#2f7183 0%,#7d9a7c 48%,#f0be45 100%);border-radius:22px;box-shadow:var(--shadow);color:#fff;padding:40px 44px;display:grid;grid-template-columns:1.2fr .8fr;gap:28px;align-items:center;overflow:hidden}
.nosure h2{font-size:clamp(24px,3vw,32px);font-weight:800;margin-bottom:10px}
.nosure p{font-size:15px;opacity:.95;max-width:480px}
.nosure .cta-side{display:flex;justify-content:flex-end}
.deco{display:flex;gap:10px;justify-content:flex-end}
.deco i{width:56px;height:56px;border-radius:50%;background:rgba(255,255,255,.22);display:block}

/* ---------- CRO ---------- */
.cro{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center}
.cro-label{color:var(--blue-deep);font-size:12px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;border-bottom:2px solid var(--gold);display:inline-block;padding-bottom:4px;margin-bottom:14px}
.cro h2{font-size:clamp(28px,3.6vw,40px);font-weight:800}
.cro h2 .gold{color:var(--gold-deep)}
.cro p{color:var(--muted);font-size:15px;margin-top:14px}
.cro .btn{margin-top:22px}
.funnel{max-width:420px;margin:0 auto;width:100%}
.funnel-row{display:flex;align-items:center;justify-content:center;gap:10px;color:#fff;font-weight:700;font-size:14px;padding:14px 10px;margin:0 auto 6px;clip-path:polygon(0 0,100% 0,92% 100%,8% 100%)}
.funnel-row small{font-weight:600;opacity:.9}
.funnel-row:nth-child(1){width:100%;background:#2f6b7d}
.funnel-row:nth-child(2){width:86%;background:#3a7a8d}
.funnel-row:nth-child(3){width:72%;background:#5b8d9c}
.funnel-row:nth-child(4){width:58%;background:#7ba3af}
.funnel-row:nth-child(5){width:44%;background:#9db9c2;color:#1d2b3a}
.funnel-cap{text-align:center;color:var(--muted);font-size:12px;margin-top:8px}
.funnel-people{display:flex;justify-content:center;gap:18px;color:var(--muted);font-size:20px;margin-bottom:10px}
.cro-features{background:#fff;border-radius:18px;box-shadow:var(--shadow-sm);padding:28px 20px;display:grid;grid-template-columns:repeat(5,1fr);gap:16px;margin-top:44px;text-align:center}
.cro-features .ic{width:46px;height:46px;margin:0 auto 10px;border-radius:50%;background:var(--teal-soft);display:grid;place-items:center;font-size:20px}
.cro-features b{font-size:13px;line-height:1.4;display:block}

/* ---------- Case studies ---------- */
.studies{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.study{background:#fff;border-radius:20px;box-shadow:var(--shadow);overflow:hidden;display:flex;flex-direction:column}
.study-visual{height:230px;display:grid;place-items:center;position:relative;padding:20px}
.study-visual.v1{background:linear-gradient(135deg,#e8efe3,#dbe8d2)}
.study-visual.v2{background:linear-gradient(135deg,#e3ecf4,#d3e0ee)}
.study-visual .badge{position:absolute;top:14px;left:14px;background:#fff;border-radius:999px;font-size:11px;font-weight:800;padding:5px 11px;box-shadow:var(--shadow-sm)}
.study-visual .art{font-size:64px}
.study-visual .caption{position:absolute;bottom:14px;left:14px;right:14px;background:rgba(255,255,255,.92);border-radius:12px;padding:12px 14px}
.study-visual .caption b{font-size:17px;display:block}
.study-visual .caption span{font-size:12px;color:var(--muted)}
.study-body{padding:20px 22px 24px}
.study-body h3{font-size:16px;font-weight:800;line-height:1.4}
.study-body p{color:var(--muted);font-size:14px;margin-top:8px}
.study-cta{background:linear-gradient(150deg,#2f7183 0%,#7d9a7c 48%,#f0be45 100%);color:#fff;border-radius:20px;box-shadow:var(--shadow);padding:30px 26px;display:flex;flex-direction:column;align-items:center;text-align:center;gap:12px}
.study-cta .avatar{width:64px;height:64px;border-radius:50%;background:rgba(255,255,255,.9);color:var(--teal-dark);display:grid;place-items:center;font-size:28px;font-weight:800}
.study-cta h3{font-size:21px;font-weight:800}
.study-cta p{font-size:14px;opacity:.95}

/* ---------- Compare ---------- */
.compare-wrap{background:#fff;border-radius:22px;box-shadow:var(--shadow);overflow:hidden;overflow-x:auto;-webkit-overflow-scrolling:touch}
.table-hint{display:none}
.compare{width:100%;border-collapse:collapse;min-width:720px;font-size:14px}
.compare th,.compare td{padding:18px 20px;text-align:left;vertical-align:middle;border-bottom:1px solid var(--line)}
.compare thead th{font-size:14px}
.compare .pp-col{background:linear-gradient(180deg,#35a5de,#3b7be0);color:#fff;text-align:center}
.compare .pp-col .logo-mini{font-size:19px;font-weight:800}
.compare td.pp-cell{background:#eaf5fc;text-align:center;font-weight:800;color:#1d5f8a}
.compare td.pp-cell:nth-child(2){background:#d7ecf9}
.compare .alt td.pp-cell{background:#d0e9f8}
.compare .check{color:#1d7a3a;font-weight:800;font-size:18px}
.compare .cross{color:#e0655f;font-weight:800;font-size:18px}
.compare td.center{text-align:center}

/* ---------- Final CTA ---------- */
.final-cta{text-align:center;padding:56px 0 8px}
.final-check{display:flex;flex-wrap:wrap;justify-content:center;gap:8px 28px;margin:24px auto 0;padding:16px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);max-width:860px;font-size:14px;font-weight:600}
.final-check li::before{content:"✓";color:#d63384;font-weight:800;margin-right:7px}

/* ---------- FAQ ---------- */
.faq{max-width:780px;margin:0 auto}
.faq details{background:#fff;border:1px solid var(--line);border-radius:14px;padding:18px 22px;margin-bottom:12px;box-shadow:var(--shadow-sm)}
.faq summary{cursor:pointer;font-weight:800;font-size:15px;display:flex;justify-content:space-between;align-items:center;gap:16px;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";width:30px;height:30px;border-radius:50%;background:var(--bg-soft);display:grid;place-items:center;flex-shrink:0;font-weight:400;font-size:18px}
.faq details[open ] summary::after{content:"–"}
.faq details p{color:var(--muted);font-size:15px;margin-top:12px}

/* ---------- Shared footer (footer.html) ---------- */
.site-footer{background:var(--footer);color:#c9ced4;margin-top:72px}
.footer-grid{max-width:1160px;margin:0 auto;padding:56px 24px 36px;display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px}
.footer-brand .logo-word{color:#fff}
.footer-brand p{font-size:14px;color:#a9b0b8;margin-top:14px;max-width:300px}
.footer-brand .trust{margin-top:16px;font-size:13px;color:#e8e8e8;font-weight:600}
.footer-grid h3{color:#fff;font-size:13px;letter-spacing:.08em;text-transform:uppercase;margin-bottom:16px;display:flex;align-items:center;gap:10px}
.footer-grid h3::after{content:"";height:1px;background:#3a3a3a;flex:1}
.footer-grid li{margin-bottom:10px}
.footer-grid a{text-decoration:none;font-size:14px;color:#a9b0b8}
.footer-grid a:hover{color:#fff;text-decoration:underline}
.footer-bottom{border-top:1px solid #2a2a2a}
.footer-bottom-inner{max-width:1160px;margin:0 auto;padding:20px 24px;display:flex;flex-wrap:wrap;gap:12px;justify-content:space-between;align-items:center;font-size:13px;color:#a9b0b8}
.footer-bottom a{text-decoration:none;color:#dfe3e7}
.footer-bottom a:hover{text-decoration:underline}

/* ---------- Carousel (Types of Listing + Case Studies) ---------- */
.carousel{position:relative}
.carousel-viewport{overflow:hidden;border-radius:var(--radius)}
.carousel-track{display:flex;transition:transform .5s ease}
.carousel-page{flex:0 0 100%;min-width:0}
.carousel-page .listing-grid,.carousel-page .studies{margin:0}
.carousel-controls{display:flex;align-items:center;justify-content:center;gap:18px;margin-top:22px}
.carousel-arrow{width:42px;height:42px;border-radius:50%;border:1px solid var(--line);background:#fff;color:var(--ink);font-size:18px;cursor:pointer;box-shadow:var(--shadow-sm);display:grid;place-items:center}
.carousel-arrow:hover{background:var(--teal);color:#fff;border-color:var(--teal)}
.carousel-dots{display:flex;gap:8px}
.carousel-dot{width:10px;height:10px;border-radius:50%;border:0;background:#c9d5e2;cursor:pointer;padding:0}
.carousel-dot.on{background:var(--ink);transform:scale(1.2)}
@media(prefers-reduced-motion:reduce){.carousel-track{transition:none}}
@media(max-width:960px){
  .steps,.solutions,.listing-grid,.studies{grid-template-columns:1fr 1fr}
  .stuck-card,.gradient-card,.cro,.nosure{grid-template-columns:1fr}
  .cro-features{grid-template-columns:repeat(3,1fr)}
  .footer-grid{grid-template-columns:1fr 1fr}
  .mega{grid-template-columns:1fr;left:0;right:0;width:auto;transform:none}
  .main-nav{display:none}
  .main-nav.open{display:flex;flex-direction:column;align-items:stretch;position:absolute;top:calc(100% + 10px);left:16px;right:16px;background:#fff;border-radius:14px;box-shadow:var(--shadow);padding:12px}
  .menu-btn{display:block;margin-left:auto}
  .header-bar{position:relative;flex-wrap:wrap}
  .header-cta{width:100%}
  .header-cta .btn{width:100%}
  .nosure .cta-side{justify-content:flex-start}
}
@media(max-width:600px){
  .section{padding:52px 0 4px}
  .steps,.solutions,.listing-grid,.studies,.cro-features{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
  .stuck-card,.gradient-card,.nosure{padding:28px 22px}
  .trust-strip{grid-template-columns:1fr}
  .mock-body{flex-direction:column}
  .mock-product{width:100%;flex:none}
  .hero{padding-top:36px}
}
@media(prefers-reduced-motion:reduce){*{scroll-behavior:auto!important}}

/* ---------- Page 02: Amazon Design Services ---------- */
.services-split{display:grid;grid-template-columns:1fr 1.05fr;gap:40px;align-items:start}
.service-list li{padding-left:20px;position:relative;color:var(--muted);font-size:15px;margin-bottom:16px}
.service-list li::before{content:"•";position:absolute;left:4px;color:var(--ink);font-weight:800}
.service-list b{color:var(--ink)}
.service-note{color:var(--muted);font-size:15px;margin:20px 0}
.services-split .btn{margin-top:6px}
.mock-collage{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.mock-panel{background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow-sm);padding:16px}
.mock-panel .mock-tag{margin-bottom:10px}
.mock-panel b{font-size:14px;display:block;margin-top:10px}
.mock-panel span:last-child{font-size:13px;color:var(--muted)}
.browser-mock{border:1px solid var(--line);border-radius:10px;overflow:hidden;background:var(--bg-soft)}
.bm-bar{display:block;height:14px;background:#dbe4ee;border-bottom:1px solid var(--line)}
.bm-hero{height:56px;display:grid;place-items:center;font-size:13px;font-weight:800;background:linear-gradient(120deg,#2f7183,#f0be45);color:#fff}
.bm-hero.soft{background:linear-gradient(120deg,#e3eff3,#fdf3d7);color:var(--ink)}
.bm-row{display:flex;gap:8px;padding:10px}
.bm-row i{flex:1;height:34px;background:#fff;border:1px solid var(--line);border-radius:6px;display:block}
.stage-split{display:grid;grid-template-columns:1fr 1.05fr;gap:40px;align-items:start}
.stage-list li{padding-left:20px;position:relative;margin-bottom:20px}
.stage-list li::before{content:"•";position:absolute;left:4px;color:var(--ink);font-weight:800}
.stage-list b{font-size:17px;display:block}
.stage-list span{color:var(--muted);font-size:15px}
.stage-split .btn{margin-top:6px}
.stage-cards{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.stage-card{background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow-sm);padding:22px}
.stage-card .stage-num{display:inline-block;font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--teal);background:var(--teal-soft);border-radius:999px;padding:5px 11px;margin-bottom:12px}
.stage-card b{font-size:17px;display:block}
.stage-card span{font-size:14px;color:var(--muted)}
.stage-card p{font-size:13px;color:var(--muted);margin-top:12px}
.msg-split{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.msg-list li{padding-left:20px;position:relative;margin-bottom:20px}
.msg-list li::before{content:"•";position:absolute;left:4px;color:var(--ink);font-weight:800}
.msg-list b{font-size:16px;display:block;margin-bottom:4px}
.msg-list span{color:var(--muted);font-size:15px}
.wheel{position:relative;aspect-ratio:1;max-width:420px;margin:0 auto;width:100%;border:1px dashed var(--line);border-radius:50%;background:#fff;box-shadow:var(--shadow-sm)}
.wheel-center{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:130px;height:130px;border-radius:50%;background:linear-gradient(120deg,#2f7183,#f0be45);color:#fff;display:grid;place-items:center;text-align:center;font-weight:800;font-size:15px;line-height:1.3}
.wheel-node{position:absolute;background:#fff;border:1px solid var(--line);border-radius:999px;box-shadow:var(--shadow-sm);font-size:12px;font-weight:700;padding:7px 12px;white-space:nowrap}
.wheel-node.n1{top:4%;left:50%;transform:translateX(-50%)}
.wheel-node.n2{top:26%;right:0}
.wheel-node.n3{bottom:20%;right:2%}
.wheel-node.n4{bottom:20%;left:2%}
.wheel-node.n5{top:26%;left:0}
.faq-split{display:grid;grid-template-columns:.85fr 1.15fr;gap:44px;align-items:start}
.faq-split .faq{margin:0;max-width:none}
@media(max-width:960px){
  .services-split,.stage-split,.msg-split,.faq-split{grid-template-columns:1fr}
  .wheel{max-width:360px}
}
@media(max-width:600px){
  .mock-collage,.stage-cards{grid-template-columns:1fr}
  .wheel-node{font-size:11px;padding:5px 9px}
  .wheel-center{width:104px;height:104px;font-size:13px}
}

/* ---------- Page 03: eCommerce PPC Management ---------- */
.hero-left{padding:56px 0 8px;text-align:left}
.hero-split{display:grid;grid-template-columns:1.1fr .9fr;gap:44px;align-items:center}
.hero-split h1{font-size:clamp(32px,4.4vw,52px);font-weight:800;margin:16px 0 14px}
.hero-split .lead{max-width:560px}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:26px}
.hero-note{margin-top:16px;font-size:14px;font-weight:700;color:var(--teal-dark)}
.hero-media{background:#10151c;color:#fff;border-radius:22px;box-shadow:var(--shadow);padding:36px 28px;text-align:center;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:10px;min-height:280px}
.hero-media .play-btn{width:64px;height:64px;border-radius:50%;background:#fff;color:#10151c;display:grid;place-items:center;font-size:22px;padding-left:4px}
.hero-media p{font-weight:800;font-size:17px}
.hero-media span:last-child{font-size:13px;color:#a9b0b8}
.tabs-split{display:grid;grid-template-columns:.9fr 1.1fr;gap:32px;align-items:start}
.tab-list{display:grid;gap:12px}
.tab-btn{text-align:left;background:#fff;border:1px solid var(--line);border-radius:14px;padding:18px 20px;font-size:15px;font-weight:800;cursor:pointer;box-shadow:var(--shadow-sm)}
.tab-btn.on{background:var(--ink);color:#fff;border-color:var(--ink)}
.tab-panel{display:none;background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);padding:28px}
.tab-panel.on{display:block}
.tab-panel>p:last-child{color:var(--muted);font-size:15px;margin-top:16px}
.tab-num{font-size:40px;font-weight:800;color:var(--teal);margin-top:18px;line-height:1}
.audit-diagram{position:relative;background:#10151c;color:#fff;border-radius:16px;padding:22px 20px 26px;text-align:center;overflow:hidden}
.audit-diagram .ad-title{display:block;font-size:18px;font-weight:800}
.audit-diagram .ad-sub{display:block;font-size:13px;color:#f0be45;font-weight:700;margin-top:4px}
.audit-diagram .ad-sub2{display:block;font-size:12px;color:#a9b0b8;margin-top:2px}
.audit-diagram .ad-mag{display:block;font-size:44px;margin:14px 0 16px}
.audit-diagram .ad-chip{display:block;width:fit-content;margin:6px auto 0;border-radius:999px;padding:6px 14px;font-size:12px;font-weight:800}
.audit-diagram .ad-chip.green{background:#1d7a3a;color:#fff}
.audit-diagram .ad-chip.gold{background:#f2b93b;color:#1d2b3a}
.audit-diagram .ad-chip.red{background:#e0655f;color:#fff}
.dark-cards{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.dark-card{background:#141414;color:#fff;border-radius:22px;box-shadow:var(--shadow);padding:36px 32px;display:flex;flex-direction:column}
.dark-card h3{font-size:24px;font-weight:800;margin-bottom:12px}
.dark-card p{font-size:15px;color:#dfe3e7}
.dark-card ul{margin-top:20px;display:grid;gap:10px}
.dark-card li{padding-left:24px;position:relative;font-size:14px;font-weight:600}
.dark-card li::before{content:"✓";position:absolute;left:2px;color:var(--gold)}
.dark-card .btn{margin-top:26px;align-self:flex-start}
.cs-layout{display:grid;grid-template-columns:.9fr 1.1fr;gap:28px;align-items:start}
.cs-visual{background:linear-gradient(135deg,#e8efe3,#dbe8d2);border-radius:20px;box-shadow:var(--shadow-sm);min-height:300px;display:grid;place-items:center;position:relative;text-align:center;padding:28px}
.cs-visual .cs-label{position:absolute;top:16px;left:16px;right:16px;background:rgba(255,255,255,.92);border-radius:999px;font-size:11px;font-weight:800;padding:6px 12px}
.cs-visual .cs-big{font-size:88px}
.cs-tabs{display:grid;gap:12px}
.cs-tab{display:flex;gap:16px;align-items:center;text-align:left;background:#fff;border:1px solid var(--line);border-radius:14px;padding:16px 18px;cursor:pointer;box-shadow:var(--shadow-sm);width:100%}
.cs-tab>span:first-child{font-size:20px;font-weight:800;color:var(--teal)}
.cs-tab b{display:block;font-size:15px}
.cs-tab small{color:var(--muted);font-size:12px}
.cs-tab.on{background:var(--ink);color:#fff;border-color:var(--ink)}
.cs-tab.on small{color:#dfe3e7}
.cs-tab.on>span:first-child{color:var(--gold)}
.cs-panel{display:none;background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);padding:28px;margin-top:0}
.cs-panel.on{display:block}
.cs-panel h3{font-size:22px;font-weight:800;margin-bottom:10px}
.cs-panel p{color:var(--muted);font-size:15px}
.cs-panel .cs-note{font-size:13px;margin-top:12px}
.cs-panel .btn{margin-top:20px}
.cs-panels{grid-column:2}
.solution-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.sol-item{background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow-sm);padding:26px 26px 28px}
.sol-item .sol-ic{width:44px;height:44px;border-radius:12px;background:var(--teal-soft);display:grid;place-items:center;font-size:20px;margin-bottom:14px}
.sol-item h3{font-size:18px;font-weight:800;margin-bottom:8px}
.sol-item p{color:var(--muted);font-size:14px}
@media(max-width:960px){
  .hero-split,.tabs-split,.dark-cards,.cs-layout{grid-template-columns:1fr}
  .cs-panels{grid-column:1}
}
@media(max-width:600px){
  .hero-media{min-height:220px}
  .solution-grid{grid-template-columns:1fr}
}
.faq-left p{color:var(--muted);font-size:15px;margin-bottom:18px}
.tab-panels{min-width:0}

/* ---------- Page 04: PPC Management Services ---------- */
.hero-dark-band{background:#10151c;color:#fff;padding:56px 0 64px}
.hero-dark-band .lead{color:#dfe3e7}
.hero-dark-band .hero-split h1{color:#fff}
.start-card{background:#fff;color:var(--ink);border-radius:22px;box-shadow:var(--shadow);padding:32px 30px}
.start-card h2{font-size:24px;font-weight:800;margin-bottom:10px}
.start-card>p{color:var(--muted);font-size:15px}
.start-card ul{margin:18px 0 24px;display:grid;gap:10px}
.start-card li{padding-left:24px;position:relative;font-size:14px;font-weight:600}
.start-card li::before{content:"✓";position:absolute;left:2px;color:var(--teal);font-weight:800}
.challenge-card{background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow-sm);padding:26px 26px 28px;margin-top:26px}
.challenge-card h3{font-size:19px;font-weight:800;margin-bottom:14px}
.strategy-card{background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow-sm);padding:28px;margin-top:24px}
.strategy-card h3{font-size:22px;font-weight:800;margin-bottom:10px}
.strategy-card p{color:var(--muted);font-size:15px}
.strategy-card .btn{margin-top:20px}
.sol-visual{background:linear-gradient(135deg,#e3eff3,#fdf3d7);border-radius:20px;box-shadow:var(--shadow-sm);min-height:280px;display:grid;place-items:center;position:relative;text-align:center;padding:28px;align-content:center}
.sol-visual .sol-label{position:absolute;top:16px;left:16px;right:16px;background:rgba(255,255,255,.92);border-radius:999px;font-size:11px;font-weight:800;padding:6px 12px}
.sol-visual .sol-big{font-size:88px;color:var(--teal-dark)}
.sol-visual .sol-cap{font-size:14px;font-weight:700;color:var(--muted);margin-top:10px}
.sol-visual.tall{min-height:340px}
.sol-block + .sol-block{margin-top:64px}
.dark-band{background:#141414;color:#fff;border-radius:22px;box-shadow:var(--shadow);padding:44px;text-align:center}
.dark-band h2{font-size:clamp(24px,3vw,32px);font-weight:800;max-width:720px;margin:0 auto}
.dark-band p{color:#dfe3e7;font-size:15px;max-width:640px;margin:14px auto 0}
.dark-band .btn{margin-top:24px}
.chip-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.chip-grid li{background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:var(--shadow-sm);padding:14px 16px;font-size:14px;font-weight:700;display:flex;align-items:center;gap:10px}
.chip-grid li::before{content:"✓";width:26px;height:26px;border-radius:50%;background:var(--gold-soft);display:grid;place-items:center;flex-shrink:0;color:var(--gold-deep);font-weight:800}
.apart-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:22px}
.apart-card{background:#fff;border:1px solid var(--line);border-radius:12px;box-shadow:var(--shadow-sm);padding:14px 16px;display:flex;align-items:center;gap:12px}
.apart-card .ic{width:38px;height:38px;border-radius:10px;background:var(--gold-soft);display:grid;place-items:center;font-size:18px;flex-shrink:0}
.apart-card b{font-size:13px;line-height:1.4}
.way-section{background:#10151c;border-radius:24px;box-shadow:var(--shadow);padding:44px}
.way-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.way-card{background:#fff;border-radius:16px;padding:26px;position:relative}
.way-card .way-num{position:absolute;top:-14px;left:22px;width:34px;height:34px;border-radius:50%;background:var(--gold);color:#1d2b3a;display:grid;place-items:center;font-size:16px;font-weight:800;box-shadow:var(--shadow-sm)}
.way-card .way-ic{display:block;font-size:30px;margin:10px 0 12px}
.way-card h3{font-size:18px;font-weight:800;margin-bottom:8px}
.way-card p{color:var(--muted);font-size:14px}
.faq-cols{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start}
@media(max-width:960px){
  .chip-grid,.way-grid{grid-template-columns:1fr 1fr}
  .faq-cols{grid-template-columns:1fr}
  .apart-grid{grid-template-columns:1fr}
}
@media(max-width:767px){
  .table-hint{display:block;text-align:center;color:var(--muted);font-size:13px;font-weight:600;margin:0 0 12px}
}
@media(max-width:600px){
  .chip-grid,.way-grid{grid-template-columns:1fr}
  .dark-band,.way-section{padding:28px 22px}
  .compare{min-width:620px}
  .compare th,.compare td{padding:12px 10px;font-size:13px}
}

/* ---------- Page 05: Google Ads Audit ---------- */
.fatigue-card{background:var(--teal-deep);color:#fff;border-radius:20px;box-shadow:var(--shadow);padding:32px}
.fatigue-card h3{font-size:22px;font-weight:800;margin-bottom:12px}
.fatigue-card p{font-size:15px;opacity:.95;margin-bottom:12px}
.audit-card{background:var(--teal-deep);color:#fff;border-radius:20px;box-shadow:var(--shadow);padding:32px}
.audit-card ul{display:grid;gap:14px;margin-bottom:22px}
.audit-card li{padding-left:26px;position:relative;font-size:15px;font-weight:700}
.audit-card li::before{content:"→";position:absolute;left:2px;color:var(--gold)}
.audit-card p{font-size:15px;opacity:.95;border-top:1px solid rgba(255,255,255,.25);padding-top:20px}
.teal-card{background:var(--teal);color:#fff;border-radius:20px;box-shadow:var(--shadow);padding:32px}
.teal-card h3{font-size:22px;font-weight:800;margin-bottom:12px}
.teal-card p{font-size:15px;opacity:.95}
.dark-split{background:#141414;color:#fff;border-radius:24px;box-shadow:var(--shadow);padding:44px;display:grid;grid-template-columns:1fr 1.1fr;gap:36px;align-items:start}
.dark-split h2{font-size:clamp(26px,3.4vw,36px);font-weight:800}
.dark-split .sub{font-size:17px;opacity:.9;margin-top:10px}
.dark-split .gold{color:var(--gold);font-size:19px;font-weight:800;margin-top:18px;line-height:1.5}
.dark-split p{font-size:15px;opacity:.95;margin-bottom:12px}
.dark-split .section-head{text-align:left;margin:0 0 32px}
.ind-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.ind-item .ic{display:block;font-size:30px;margin-bottom:12px}
.ind-item h3{font-size:19px;font-weight:800;margin-bottom:8px}
.ind-item p{font-size:14px;opacity:.9}
.tl-steps{display:flex;gap:12px;position:relative;list-style:none;padding:0}
.tl-steps::before{content:"";position:absolute;top:8px;left:4%;right:4%;border-top:2px solid rgba(255,255,255,.35)}
.tl-step{flex:1;text-align:center;position:relative}
.tl-dot{display:block;width:16px;height:16px;border-radius:50%;background:var(--gold);border:3px solid #fff;margin:0 auto}
.tl-num{display:block;color:var(--gold);font-weight:800;margin-top:10px}
.tl-step b{color:#fff;font-size:15px}
.how-card{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);padding:32px}
.how-card>h3{font-size:22px;font-weight:800;margin-bottom:22px}
.how-item{display:flex;gap:14px;margin-bottom:22px;align-items:flex-start}
.how-item:last-child{margin-bottom:0}
.how-item .ic{width:44px;height:44px;border-radius:12px;background:var(--teal-soft);display:grid;place-items:center;font-size:20px;flex-shrink:0}
.how-item b{font-size:16px;display:block;margin-bottom:4px}
.how-item span{font-size:14px;color:var(--muted)}
.benefit-list{display:grid;grid-template-columns:1fr 1fr;gap:12px 32px;max-width:720px;margin:0 auto}
.benefit-list li{padding-left:26px;position:relative;font-size:15px;font-weight:700;color:var(--teal-dark)}
.benefit-list li::before{content:"→";position:absolute;left:2px;color:var(--gold-deep)}
@media(max-width:960px){
  .dark-split{grid-template-columns:1fr}
  .ind-grid{grid-template-columns:1fr 1fr}
  .tl-steps{flex-wrap:wrap}
  .tl-step{flex:0 0 30%}
  .tl-steps::before{display:none}
}
@media(max-width:600px){
  .ind-grid,.benefit-list{grid-template-columns:1fr}
  .tl-step{flex:0 0 45%}
  .dark-split{padding:28px 22px}
  .fatigue-card,.audit-card,.teal-card,.how-card{padding:24px 20px}
}

/* ---------- Page 06: Who We Are ---------- */
.about-hero{background:linear-gradient(120deg,#2f7183,#3d8a9c);color:#fff;padding:56px 0 64px}
.about-hero .lead{color:#eaf3f5}
.about-hero .hero-split h1{color:#fff;font-size:clamp(40px,6vw,72px);letter-spacing:-.02em}
.about-card{background:#fff;border:1px solid var(--line);border-radius:22px;box-shadow:var(--shadow);padding:40px 44px}
.about-card h2{font-size:clamp(26px,3.4vw,36px);font-weight:800;margin-bottom:14px}
.about-card p{color:var(--muted);font-size:15px;margin-bottom:12px}
.about-card p:last-child{margin-bottom:0}
@media(max-width:600px){
  .about-card{padding:28px 22px}
}

/* ---------- Page 07: Contact ---------- */
.contact-split{align-items:start}
.form-card{background:#fff;border:1px solid var(--line);border-radius:20px;box-shadow:var(--shadow);padding:32px}
.form-card h2{font-size:24px;font-weight:800;margin-bottom:6px}
.form-card>p{color:var(--muted);font-size:14px;margin-bottom:20px}
.form-card form{display:grid;gap:14px}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.form-card label{display:grid;gap:6px;font-size:14px;font-weight:700}
.form-card input,.form-card textarea{width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:10px;font:inherit;font-weight:400;background:#fbfbfc}
.form-card input:focus,.form-card textarea:focus{outline:2px solid var(--teal);border-color:var(--teal)}
.form-note{font-size:13px;color:var(--muted)}
.hours-list{max-width:640px;margin:0 auto;text-align:center;display:grid;gap:12px}
.hours-list p{color:var(--muted);font-size:15px}
.call-card{background:var(--teal-deep);color:#fff;border-radius:24px;box-shadow:var(--shadow);padding:40px;display:grid;grid-template-columns:1.4fr 1fr;gap:28px;align-items:center}
.call-card h2{font-size:clamp(26px,3.4vw,36px);font-weight:800;margin:12px 0 10px}
.call-card p{font-size:15px;opacity:.95;margin-bottom:10px}
.call-card ol{margin-left:20px;font-size:15px;opacity:.95;display:grid;gap:6px}
@media(max-width:700px){
  .form-row,.call-card{grid-template-columns:1fr}
  .form-card{padding:24px 20px}
  .call-card{padding:28px 22px}
}

/* ---------- Case study pages ---------- */
.concept-note{background:#fff7e6;border:1px solid #f5c86b;border-radius:12px;padding:14px 18px;font-size:14px;font-weight:700;max-width:640px;margin:22px auto 0}
.cs-steps{counter-reset:step;display:grid;gap:16px;max-width:820px;margin:0 auto;list-style:none;padding:0}
.cs-steps li{background:#fff;border:1px solid var(--line);border-radius:16px;box-shadow:var(--shadow);padding:22px 24px 22px 72px;position:relative}
.cs-steps li::before{counter-increment:step;content:counter(step);position:absolute;left:24px;top:20px;width:32px;height:32px;border-radius:50%;background:var(--teal);color:#fff;display:grid;place-items:center;font-weight:800;font-size:15px}
.cs-steps li b{display:block;font-size:17px;margin-bottom:4px}
.cs-steps li span{font-size:14px;color:var(--muted)}
@media(max-width:600px){
  .cs-steps li{padding:20px 18px 20px 60px}
  .cs-steps li::before{left:16px}
}

/* ---------- AI images in visual slots ---------- */
.study-visual{overflow:hidden}
.study-visual img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.study-visual .badge,.study-visual .caption{position:absolute;z-index:1}
.sol-visual .sol-img{width:100%;height:190px;object-fit:cover;border-radius:14px;display:block}
.hero-media.has-img{padding:0;overflow:hidden}
.hero-media.has-img img{width:100%;height:100%;object-fit:cover;display:block;min-height:280px}
.mock-product img{width:100%;height:100%;object-fit:cover;border-radius:14px;display:block}
.hero-img{max-width:1200px;margin:0 auto;padding:0 20px}
.hero-img img{width:100%;height:340px;object-fit:cover;border-radius:20px;display:block;box-shadow:var(--shadow)}
.study-hero-img{max-width:900px;margin:0 auto;padding:0 20px}
.study-hero-img img{width:100%;height:320px;object-fit:cover;border-radius:20px;display:block;box-shadow:var(--shadow)}
@media(max-width:600px){
  .hero-img img{height:220px}
  .study-hero-img img{height:210px}
}

/* ---------- hero-media image replacement (eCommerce) ---------- */
.hero-media-img{margin:0;border-radius:22px;overflow:hidden;box-shadow:var(--shadow)}
.hero-media-img img{width:100%;height:280px;object-fit:cover;display:block}
.hero-media-img figcaption{padding:14px 18px;font-weight:800;font-size:15px;background:#fff}

/* ---------- study-card internal link ---------- */
.study-link{display:inline-block;margin-top:12px;font-weight:800;color:var(--teal-dark)}

/* ---------- D2C Case Study Architecture ---------- */
.kpi-dashboard{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;max-width:960px;margin:28px auto 0;padding:0 20px}
.kpi-card{background:#fff;border:1px solid var(--line);border-radius:18px;padding:22px 18px;box-shadow:var(--shadow);text-align:center;transition:transform .2s ease}
.kpi-card:hover{transform:translateY(-2px)}
.kpi-value{font-size:clamp(28px,3.2vw,36px);font-weight:900;line-height:1.1;background:linear-gradient(135deg,var(--teal-dark),var(--gold));-webkit-background-clip:text;-webkit-text-fill-color:transparent;display:block;margin-bottom:6px}
.kpi-label{font-size:13px;font-weight:700;color:var(--ink);display:block}
.kpi-sub{font-size:12px;color:var(--muted);display:block;margin-top:2px}

.cs-profile-card{background:#fff;border:1px solid var(--line);border-radius:20px;padding:28px 32px;box-shadow:var(--shadow);max-width:920px;margin:0 auto 36px;display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.cs-profile-item b{display:block;font-size:12px;text-transform:uppercase;letter-spacing:0.06em;color:var(--muted);margin-bottom:4px}
.cs-profile-item span{font-size:15px;font-weight:700;color:var(--ink)}

.cs-quote-box{background:linear-gradient(135deg,#f8fafd 0%,#eef4f8 100%);border-left:4px solid var(--teal);border-radius:0 18px 18px 0;padding:28px 32px;margin:32px auto;max-width:820px;position:relative}
.cs-quote-text{font-size:17px;font-style:italic;line-height:1.6;color:#1c2d38;margin:0 0 16px}
.cs-quote-author{display:flex;align-items:center;gap:14px}
.cs-quote-avatar{width:44px;height:44px;border-radius:50%;background:var(--teal);color:#fff;font-weight:800;display:grid;place-items:center;font-size:16px}
.cs-quote-info b{display:block;font-size:15px;color:var(--ink)}
.cs-quote-info span{font-size:13px;color:var(--muted)}

.cs-ba-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;max-width:920px;margin:28px auto}
.cs-ba-item{background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;box-shadow:var(--shadow)}
.cs-ba-tag{padding:10px 18px;font-size:13px;font-weight:800;text-transform:uppercase;letter-spacing:0.05em}
.cs-ba-tag.before{background:#fff0f0;color:#c0392b}
.cs-ba-tag.after{background:#e8f7f0;color:#1e7e48}
.cs-ba-item img{width:100%;height:260px;object-fit:cover;display:block}
.cs-ba-desc{padding:14px 18px;font-size:14px;color:var(--muted);line-height:1.5}

@media(max-width:820px){
  .kpi-dashboard{grid-template-columns:repeat(2,1fr)}
  .cs-profile-card{grid-template-columns:repeat(2,1fr)}
  .cs-ba-grid{grid-template-columns:1fr}
}
@media(max-width:540px){
  .kpi-dashboard{grid-template-columns:1fr}
  .cs-profile-card{grid-template-columns:1fr}
}


/* ---------- Founder Leadership Architecture ---------- */
.founder-card{background:#fff;border:1px solid var(--line);border-radius:24px;box-shadow:var(--shadow);padding:44px;display:grid;grid-template-columns:260px 1fr;gap:40px;align-items:center;max-width:960px;margin:28px auto}
.founder-media{text-align:center}
.founder-avatar-wrap{position:relative;width:200px;height:200px;margin:0 auto 16px;border-radius:24px;overflow:hidden;box-shadow:var(--shadow);border:3px solid var(--teal)}
.founder-avatar-wrap img{width:100%;height:100%;object-fit:cover;display:block}
.founder-avatar-placeholder{width:100%;height:100%;background:linear-gradient(135deg,var(--teal),#1b4c59);color:#fff;display:grid;place-items:center;font-size:52px;font-weight:900}
.founder-badges{display:flex;gap:8px;justify-content:center;flex-wrap:wrap;margin-top:10px}
.founder-badge{display:inline-flex;align-items:center;gap:6px;background:var(--gold-soft);color:#7a5a0c;border:1px solid #f5c86b;border-radius:20px;padding:5px 12px;font-size:12px;font-weight:800}
.founder-content h3{font-size:clamp(24px,2.8vw,32px);font-weight:900;color:var(--ink);margin:0 0 4px}
.founder-role{font-size:15px;font-weight:700;color:var(--teal-dark);display:block;margin-bottom:16px}
.founder-bio{font-size:15px;line-height:1.7;color:var(--ink);margin-bottom:16px}
.founder-quote-inline{background:#f8fafd;border-left:3px solid var(--teal);padding:14px 18px;border-radius:0 12px 12px 0;font-style:italic;font-size:14px;color:#2c3e50;margin:16px 0}
.founder-meta-strip{display:flex;gap:20px;align-items:center;flex-wrap:wrap;margin-top:20px;padding-top:16px;border-top:1px solid var(--line)}
.founder-stat b{display:block;font-size:18px;font-weight:900;color:var(--ink)}
.founder-stat span{font-size:12px;color:var(--muted)}
.founder-links{display:flex;gap:12px;margin-left:auto}

/* ---------- Contact Form Real Handler ---------- */
.form-status{border-radius:14px;padding:16px 20px;margin-bottom:20px;font-size:14px;line-height:1.5;display:none}
.form-status.success{display:block;background:#e8f7f0;border:1px solid #a3e2c3;color:#1e7e48;font-weight:600}
.form-status.error{display:block;background:#fff0f0;border:1px solid #f5c6cb;color:#c0392b;font-weight:600}
.form-status.loading{display:block;background:#eef4f8;border:1px solid #b8d4e3;color:#205068}

@media(max-width:820px){
  .founder-card{grid-template-columns:1fr;padding:28px 24px;text-align:center}
  .founder-badges{justify-content:center}
  .founder-quote-inline{text-align:left}
  .founder-meta-strip{justify-content:center}
  .founder-links{margin-left:0;margin-top:12px;width:100%;justify-content:center}
}



/* ---------- Interactive Audit Grader Architecture ---------- */
.grader-wrap{max-width:920px;margin:32px auto;padding:0 20px}
.grader-box{background:#fff;border:1px solid var(--line);border-radius:24px;box-shadow:var(--shadow);padding:36px;overflow:hidden}
.grader-form-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:20px}
.grader-box label{font-size:13px;font-weight:700;color:var(--ink);display:block;margin-bottom:6px}
.grader-box input,.grader-box select{width:100%;height:46px;border:1px solid var(--line);border-radius:12px;padding:0 14px;font-size:14px;background:#fff;color:var(--ink);margin-top:4px}
.grader-btn{width:100%;height:52px;font-size:16px;font-weight:800;border-radius:14px;background:linear-gradient(100deg,var(--teal-dark) 0%,var(--teal) 50%,var(--gold) 100%);color:#fff;border:none;cursor:pointer;display:inline-flex;align-items:center;justify-content:center;gap:10px;margin-top:24px;box-shadow:0 4px 14px rgba(47,113,131,0.25);transition:opacity .2s ease}
.grader-btn:hover{opacity:.95}

/* Scanning Animation */
.grader-scanner{display:none;padding:40px 20px;text-align:center}
.grader-scan-bar-wrap{width:100%;max-width:440px;height:10px;background:#eef3f9;border-radius:20px;margin:24px auto;overflow:hidden;position:relative}
.grader-scan-bar{width:0%;height:100%;background:linear-gradient(90deg,var(--teal),var(--gold));border-radius:20px;transition:width .4s ease}
.grader-scan-step{font-size:15px;font-weight:700;color:var(--teal-dark);min-height:24px}

/* Results Section */
.grader-results{display:none;margin-top:28px}
.grader-score-banner{display:grid;grid-template-columns:180px 1fr;gap:28px;align-items:center;background:#f8fafd;border:1px solid var(--line);border-radius:20px;padding:28px;margin-bottom:32px}
.grader-score-circle{width:140px;height:140px;border-radius:50%;background:#fff;border:6px solid #e67e22;display:grid;place-items:center;text-align:center;box-shadow:var(--shadow);margin:0 auto}
.grader-score-num{font-size:38px;font-weight:900;line-height:1;color:#e67e22;display:block}
.grader-score-grade{font-size:13px;font-weight:800;text-transform:uppercase;letter-spacing:0.05em;color:var(--muted)}
.grader-summary h3{font-size:22px;font-weight:800;margin:0 0 8px;color:var(--ink)}
.grader-summary p{font-size:14px;color:var(--muted);line-height:1.6;margin:0}

/* Unlocked Alerts */
.grader-alerts{display:grid;gap:16px;margin-bottom:36px}
.grader-alert-card{background:#fff;border:1px solid var(--line);border-radius:16px;padding:18px 22px;display:flex;gap:16px;align-items:flex-start}
.grader-alert-badge{padding:4px 10px;border-radius:8px;font-size:11px;font-weight:800;text-transform:uppercase;flex-shrink:0}
.grader-alert-badge.crit{background:#fff0f0;color:#c0392b;border:1px solid #f5c6cb}
.grader-alert-badge.warn{background:#fffdf0;color:#b78103;border:1px solid #fae188}
.grader-alert-badge.pass{background:#e8f7f0;color:#1e7e48;border:1px solid #a3e2c3}
.grader-alert-content b{display:block;font-size:15px;color:var(--ink);margin-bottom:4px}
.grader-alert-content span{font-size:13px;color:var(--muted);line-height:1.5}

/* Locked Forensic Checklist (Blur Effect) */
.grader-locked-wrap{position:relative;margin:32px 0;border-radius:20px;overflow:hidden;border:1px solid var(--line)}
.grader-locked-blur{filter:blur(5px);user-select:none;pointer-events:none;background:#fff;padding:24px;display:grid;gap:12px;opacity:.6}
.grader-mock-row{display:flex;justify-content:space-between;padding:12px 16px;background:#f8fafd;border-radius:10px;font-size:13px;font-weight:600}
.grader-unlock-overlay{position:absolute;inset:0;background:rgba(255,255,255,0.85);backdrop-filter:blur(2px);display:grid;place-items:center;text-align:center;padding:32px 20px}
.grader-unlock-box{max-width:540px}
.grader-unlock-box h4{font-size:22px;font-weight:900;margin:0 0 10px;color:var(--ink)}
.grader-unlock-box p{font-size:14px;color:var(--muted);margin:0 0 20px;line-height:1.6}

/* Pricing Upgrade Cards */
.grader-pricing-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:28px}
.grader-price-card{background:#fff;border:2px solid var(--line);border-radius:20px;padding:28px 24px;box-shadow:var(--shadow);text-align:center;position:relative}
.grader-price-card.featured{border-color:var(--teal);background:linear-gradient(180deg,#f8fdfd 0%,#fff 100%)}
.grader-pop-badge{position:absolute;top:-12px;left:50%;transform:translateX(-50%);background:var(--gold);color:#1c2d38;font-size:11px;font-weight:800;padding:4px 14px;border-radius:20px;text-transform:uppercase}
.grader-price-val{font-size:36px;font-weight:900;color:var(--ink);margin:14px 0 6px}
.grader-price-val span{font-size:16px;font-weight:600;color:var(--muted)}
.grader-deliverables{list-style:none;padding:0;margin:18px 0;text-align:left;font-size:13px;display:grid;gap:10px}
.grader-deliverables li{display:flex;gap:10px;color:#2c3e50}
.grader-deliverables li::before{content:"✓";color:var(--teal);font-weight:900}

@media(max-width:820px){
  .grader-score-banner{grid-template-columns:1fr;text-align:center}
  .grader-pricing-grid{grid-template-columns:1fr}
  .grader-form-grid{grid-template-columns:1fr}
}


@media(max-width:820px){
  .founder-card{grid-template-columns:1fr;padding:28px 24px;text-align:center}
  .founder-badges{justify-content:center}
  .founder-quote-inline{text-align:left}
  .founder-meta-strip{justify-content:center}
  .founder-links{margin-left:0;margin-top:12px;width:100%;justify-content:center}
}